The Logo
Branding
The logo is a circular seal featuring Bristol Bay’s landscape — mountains, lake, salmon, a bear, floatplane, and fishing boat. Always reproduce it from an approved file, never recreated.
Download PNG
Download vector source file (EPS, 364 KB)
On dark backgrounds
The full-color logo works on both light and dark backgrounds since the black outer ring provides contrast.
Color Palette
Primary — pulled from the logo
Complementary palettes
Deep Waters & Earth Tones
Forest & Sunset
Usage Guidelines
Do’s & Don’tsBest practices
- Always use an official logo file — never photograph, scan, or trace the logo.
- Keep at least ¼ of the logo’s height as clear space on all sides.
- For print and large displays, use the EPS vector source so it stays sharp at any size.
- On screens, don’t go smaller than 64 px — the detail gets lost below that.
- Stick to the brand colors when designing anything that sits alongside the logo.
Avoid these
- Don’t stretch, rotate, or distort the logo in any way.
- Don’t recolor individual elements (the fish, mountains, water, etc.).
- Don’t place the logo on busy photos or patterns — it needs a clean background.
- Don’t add drop shadows, outlines, or effects beyond what’s in the original.
- Don’t crop into the seal — the full circle should always be visible.